Outbound
KNK Field Notes

Outbound, descifrado

Textos prácticos y con criterio sobre cold email, herramientas GTM, IA y los sistemas que agendan reuniones cualificadas. Sin relleno ni folclore de growth hacking.

⚖️Playbooks

Hire an SDR or Engage an Agency? The Honest Decision Guide for 2026

It is one of the questions founders ask AI assistants most before spending a euro on outbound: build with a hire or buy from an agency? Here is the decision honestly, from a provider who loses when you hire: the fully loaded numbers for both paths, the failure modes nobody puts in the pitch, the four factors that actually decide, and the hybrid sequence that often beats both.

Kenneth Kather·15 sept 20269 min de lectura
🔄AI

Artisan Kills 'Stop Hiring Humans': What the AI SDR Pivot Really Means

On August 3, 2026 Artisan officially retired the billboard campaign that defined the AI SDR era, with its founder posting 'we spent 2 million dollars telling the world to stop hiring humans, today we're taking it back.' The company is hiring human BDRs and repositioning Ava as a co-worker. What happened, why it was inevitable, and what it means for everyone who bought the replacement story.

Kenneth Kather·14 sept 20268 min de lectura
✍️Tools

What Ava's Emails Actually Read Like: An Honest Assessment of AI SDR Copy

Across G2, Reddit, Trustpilot and founder communities, the most consistent complaint about Artisan's Ava is the same one: the emails read as AI. Some users report a thousand-plus sends with zero replies. Here is a working copywriter's honest breakdown of why AI SDR copy fails, what Ava-class tools get right, and the checklist that separates usable drafts from reputation damage.

Kenneth Kather·14 sept 20269 min de lectura
📣AI

ChatGPT Ads Hit a Billion-Dollar Run Rate and Landed in Europe: What B2B Marketers Need to Know

OpenAI's advertising business reached a reported 1 billion dollar annualized run rate in early September 2026, with sponsored placements live in 31 European markets since late August, and personalized ads withheld in the EEA. The answer engine now has a paid layer. What that changes for B2B visibility, what it does not, and how GEO and paid now interact.

Kenneth Kather·14 sept 20268 min de lectura
📞AI

AI Voice Agents Just Hit Commodity Pricing: Where They Fit in Sales, and Where They Are Banned

OpenAI's GPT-Live-1 voice layer is priced at five cents a minute and has handled over a million restaurant calls through Yelp's tools. Voice AI crossing into commodity territory changes the sales math for inbound and qualification. It changes nothing about outbound cold calling in DACH, where the phone remains the most regulated channel, and the disclosure rules just got teeth.

Kenneth Kather·14 sept 20268 min de lectura