Choose your coverage
The same system in every package. You only choose how much of your market we work through per cycle.
Start
Up to 15% of your TAM
- 10,000 leads contacted per month
- Cold email and LinkedIn
- Every reply handled, meetings booked
- Interested leads called personally
- Tools, data and mailboxes included
Growth
25 to 35% of your TAM
- 30,000 leads contacted per month
- Cold email and LinkedIn
- Every reply handled, meetings booked
- Interested leads called personally
- Tools, data and mailboxes included
Scale
50% of your TAM
- 60,000 leads contacted per month
- Cold email and LinkedIn
- Every reply handled, meetings booked
- Interested leads called personally
- Tools, data and mailboxes included
Full coverage
100% of your TAM
- 60,000+ leads contacted per month
- Cold email and LinkedIn
- Every reply handled, meetings booked
- Interested leads called personally
- Tools, data and mailboxes included
- Several countries and languages
What a meeting costs elsewhere
The only honest comparison in this market is the price per qualified meeting. Typical ranges, so you can place our packages.
In-house SDR
€650 to €780
per meeting
Fully loaded €60,000 to €80,000 a year, plus six to nine months until the flow of meetings is stable.
Call center
€150 to €400
per meeting
Cheap per unit, but the quality risk lands entirely on your sales team.
KNK Outbound
Retainer
per month, fixed scope
Fixed scope with written qualification criteria, and the system stays yours.
What clients want to know first
What does lead generation with KNK Outbound cost?
The packages are €3,300 a month to start with 10,000 leads contacted per month, €6,500 for 30,000 leads and 25 to 35 percent market coverage, and €9,000 for 60,000 leads and 50 percent. Full coverage of large or multilingual markets, above 60,000 leads a month, is quoted individually. Everything is included. All prices exclude VAT.
What is the difference between the packages?
Only the market volume and the infrastructure that carries it. The system is identical in every package: email and LinkedIn, unlimited target segments, continuous testing, signal monitoring, reply handling and meeting booking. Working through half of your market per cycle takes more domains, more inboxes, more data and more account management than starting with one segment. That is what the price reflects, not an artificially trimmed service.
What does percent of TAM mean?
Your TAM is the number of companies in the German-speaking market that can buy your offer at all, filtered by size, industry and region. We price by the share of that market we work through per cycle in several steps. We define the number together in the first call, because a machinery supplier with 900 relevant companies needs a different package than a software vendor with 12,000.
What is a cycle?
A cycle is 60 days. In that time a target contact is approached in several steps via email and LinkedIn, with follow-ups on a rhythm rather than a single message. Then the next wave of target companies moves in, while we watch the ones already contacted for new signals.
Is there a setup fee?
No, the build is included in the retainer. The first three months are the build phase: infrastructure, lists, messaging and process come together, and the first conversations start. After that the engagement continues month by month.
Why do you not bill per meeting?
Because an incentive is a definition of what counts. Commission per meeting pays for the booking, not the fit, and quietly pushes every engagement toward quantity instead of relevance. In the German-speaking market that is the fastest way to burn a sender and a reputation. We took the model apart in detail in our guide on commission-based lead generation.
Are there additional tool costs?
No. Everything is included in the package price: sending, data and enrichment tools, contact data, sending domains and mailboxes. There are no licence costs and no setup fee on top.
Which package fits depends on your market.
In the first call we define your TAM together, work out a realistic number of meetings from it and tell you plainly which package makes sense. Even if it is the smallest one.
Book a call