Priced by market coverage, not by send volume
One system, four sizes. The package sets how much of your relevant market we work through per cycle and how much infrastructure that takes. The care is the same everywhere.
Start
Up to 15% of your TAM
For a first structured outbound channel or one clearly defined market.
Sized for
- Sending infrastructure for one market
- Research and data for up to 15% of your TAM
- Weekly sync with your sales team
Growth
25 to 35% of your TAM
For companies with a proven offer that want a predictable flow of meetings.
Sized for
- Infrastructure for a third of your market
- Research and data for 25 to 35% of your TAM
- Weekly sync, monthly pipeline review
Scale
50% of your TAM
For teams with several target markets, or DACH plus international expansion.
Sized for
- Infrastructure for half of your market
- Research and data for 50% of your TAM
- Bilingual outreach, German and English
Full coverage
100% of your TAM
For market-leader ambitions: several countries, several languages, several teams.
Sized for
- Infrastructure for your entire market
- Several countries and languages
- Dedicated team, quarterly planning with leadership
In short
Lead generation with KNK Outbound costs between €3,000 and €9,000 a month, with full coverage of large markets quoted individually. The system is identical in every package: email and LinkedIn, unlimited target segments, continuous testing, everything in your own accounts. What grows from package to package is the share of your market we work through per 60-day cycle, and the infrastructure that carries that volume cleanly. All prices exclude VAT; three-month build phase, then monthly.
Why we do not price by messages
Pay for send volume and you get send volume. In the German-speaking market that is the fastest way to burn domains and reputation, because the market is small enough that a bad sender gets talked about. So our pricing unit is coverage, not quantity.
One dot equals 200 companies. A bigger market or a bigger package fills more dots blue.
Coverage per cycle
30%
Companies in DACH that can buy your offer. We pin down the exact number in the first call.
Target companies per cycle
3,000
Multi-step, via email and LinkedIn
Worked through in 12 months
100%
Your whole market, then re-approach on signals
- TAM
- Every company in DACH that can buy your offer, filtered by size, industry and region.
- Cycle
- 60 days in which a target company is approached and followed up in several steps via email and LinkedIn.
- Coverage
- The share of the market worked through per cycle. It determines how much infrastructure has to sit behind it.
The difference is volume, not care
No package is a stripped-down version. Whoever starts at €3,000 gets the same system as someone at €9,000, just for a smaller slice of the market.
Unlimited target segments
We continuously test new segments and messages, with no cap.
Signal monitoring
Job postings, leadership changes, technology moves: the triggers that set the order.
Email and LinkedIn
Both channels, coordinated, from the first package on.
Copy written in German
Written for the DACH market, not translated from English.
Multi-step sequences
Most replies arrive from the third touch, not the first.
Reply handling
Every reply is read, answered and sorted daily.
Meeting booking
Confirmed meetings straight into your sales team's calendar.
CRM handover and dashboard
Full conversation context in the CRM, every number visible live.
Identical across all four packages
Everything is yours
Domains, lists, sequences and data belong to you from day one. If you take it in-house later, it is a handover of keys, not a restart.
More market needs more infrastructure
Deliverability is physically limited: one inbox carries only so many clean messages a day. Reaching more target companies takes more of them, more data, and more hands.
Start
€3,000/month
Growth
€6,500/month
Scale
€9,000/month
Full coverage
Contact us
Sending infrastructure
Domains and inboxes, properly warmed up
Data volume
Research, enrichment, signal matching
Target companies per cycle
Share of your market in 60 days
15%
30%
50%
100%
Account management
Coordination and steering
WeeklyWeekly sync
Weekly, plus reviewWeekly, plus monthly pipeline review
Review with sales leadershipWeekly, review with sales leadership
Dedicated teamDedicated team, quarterly planning
What a meeting costs elsewhere
The only honest comparison in this market is the price per qualified meeting. Typical ranges, so you can place our packages.
In-house SDR
€650 to €780
per meeting
Fully loaded €60,000 to €80,000 a year, plus six to nine months until the flow of meetings is stable.
Call center
€150 to €400
per meeting
Cheap per unit, but the quality risk lands entirely on your sales team.
KNK Outbound
Retainer
per month, fixed scope
Fixed scope with written qualification criteria, and the system stays yours.
The full math, including the in-house comparison, is in the cost guide. Why we do not bill per meeting is in the commission-based pricing guide.
What clients want to know first
What does lead generation with KNK Outbound cost?
The packages are €3,000 a month to start, €6,500 for 25 to 35 percent market coverage and €9,000 for 50 percent. Full coverage of large or multilingual markets is quoted individually. All prices exclude VAT.
What is the difference between the packages?
Only the market volume and the infrastructure that carries it. The system is identical in every package: email and LinkedIn, unlimited target segments, continuous testing, signal monitoring, reply handling and meeting booking. Working through half of your market per cycle takes more domains, more inboxes, more data and more account management than starting with one segment. That is what the price reflects, not an artificially trimmed service.
What does percent of TAM mean?
Your TAM is the number of companies in the German-speaking market that can buy your offer at all, filtered by size, industry and region. We price by the share of that market we work through per cycle in several steps. We define the number together in the first call, because a machinery supplier with 900 relevant companies needs a different package than a software vendor with 12,000.
What is a cycle?
A cycle is 60 days. In that time a target contact is approached in several steps via email and LinkedIn, with follow-ups on a rhythm rather than a single message. Then the next wave of target companies moves in, while we watch the ones already contacted for new signals.
Is there a setup fee?
No, the build is included in the retainer. The first three months are the build phase: infrastructure, lists, messaging and process come together, and the first conversations start. After that the engagement continues month by month.
Why do you not bill per meeting?
Because an incentive is a definition of what counts. Commission per meeting pays for the booking, not the fit, and quietly pushes every engagement toward quantity instead of relevance. In the German-speaking market that is the fastest way to burn a sender and a reputation. We took the model apart in detail in our guide on commission-based lead generation.
Are there additional tool costs?
Licences for sending, data and enrichment tools run on your own accounts, because the system is meant to be yours. Depending on volume and package that typically lands in the low hundreds of euros a month. We set everything up and tell you exactly what is needed beforehand.
Which package fits depends on your market.
In the first call we define your TAM together, work out a realistic number of meetings from it and tell you plainly which package makes sense. Even if it is the smallest one.
Book a call