How we run outbound
Playbooks directory
19 reusable plays from our engine, the exact motions we deploy to turn a signal into a booked meeting. Browse by category to see how we work.
Trigger-based plays
Reach the right account at the exact right moment.
- 1Funding roundReach out within 48h of a raise, while new budget is being allocated.
- 2Hiring spikeTarget teams scaling headcount in a function we can help.
- 3Job changeCatch a champion in their first 90 days, when they are reshaping the stack.
- 4New tech adoptionTrigger when an account installs a complementary tool.
- 5Competitor mentionEngage accounts publicly weighing or leaving a rival.
Inbound amplifiers
Squeeze more pipeline out of demand you already have.
- 1Website visitor revealDe-anonymize traffic and reach out to fitting accounts the same day.
- 2Demo no-show recoveryA multichannel sequence to rebook missed calls before they go cold.
- 3Form abandonmentFollow up with people who started but never finished a form.
- 4Free trial nudgeHuman touch to trials that stalled before activation.
Multichannel sequences
Show up across inbox, LinkedIn and ads as one motion.
- 1Email + LinkedInPaired touches so your name lands in two places, not one.
- 2Email + LinkedIn + adsWarm the account with ABM ads before the first message.
- 3Voice + email follow-upAn AI voice touch backed by a timed email recap.
- 4Content-led nurtureRoute engaged readers into a soft, relevant outbound thread.
Account-based plays
Surround a target account with a coordinated effort.
- 1Buying committee mappingIdentify every stakeholder, then sequence each by role.
- 2Champion + economic buyerRun parallel threads to the user and the budget holder.
- 3Tier-1 ABM blitzConcentrated ads, email and LinkedIn on a named account list.
Re-engagement
Revive pipeline that already knows who you are.
- 1Closed-lost revivalRe-open deals that stalled, timed to a fresh trigger.
- 2Cold list reactivationClean, re-verify and re-warm an old list before sending.
- 3Newsletter-to-meetingConvert engaged subscribers into booked conversations.
A sample of the plays we run. The exact mix is tailored to your ICP and offer.
Want these plays running for your team?
We install the ones that fit your motion, then run and optimize them every week. You get the meetings, we keep the engine tuned.
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